Virgin Atlantic at 40

How Richard Branson launched Virgin Atlantic — and made flying fun.

“We’ll celebrate the spirit of Virgin, which is so similar today to what it was on that inaugural flight,” says Branson, 73, as he takes a seat in his private apartment atop the Virgin hotel in New York and orders his umpteenth cup of tea of the day. He looks at his decaffeinated milky brew and adds: “I’ve avoided getting drunk for quite a while — but I’ll let myself go at the party.”

Read more… https://www.thetimes.com/life-style/celebrity/article/richard-branson-virgin-atlantic-flying-interview-lfl9dspwz

Richard Branson launched Virgin Atlantic by combining low fares, a fun-loving atmosphere, and a commitment to customer service. He wanted to create an airline that was different from the traditional carriers of the time, and he succeeded in creating a brand that people loved.