Last week Oluremi Tinubu announced she will don an Akwete wrapper if her husband secures a second term, coupling the promise with a ₦2 billion pledge to revive the traditional weaving sector. On the surface it looks like a sweet political stunt, but what does it really mean for the artisans who have kept the craft alive for centuries?
Akwete, the hand‑woven cloth from the Igbo heartland, once adorned royalty and was a staple of export markets in the 1960s. Today, most weavers operate in makeshift sheds, struggle with inconsistent power supply and compete with cheap imported textiles. According to the National Bureau of Statistics, the sector contributed ₦150 million to GDP in 2022 and employed roughly 12,000 artisans, most of whom are women.
| Metric | 2023 | Target 2025 |
|---|---|---|
| Annual production (m²) | 1.2 million | 2.5 million |
| Direct employment | 12,000 | 20,000 |
| Export value (₦) | 45 million | 120 million |
If the ₦2 billion injection is directed toward modern looms, reliable electricity and market linkages, the numbers above could be realistic. Yet the promise to wear a wrapper feels more like a photo‑op than a policy framework. Will the money reach the weavers, or will it be absorbed by intermediaries? How many previous “industry‑boost” pledges have survived beyond the election cycle?
The danger lies in treating culture as a campaign prop. Symbolic gestures can raise awareness, but without institutional reforms they risk becoming empty rhetoric. E be like say the government will hand out a few blankets and call it a day while the underlying supply‑chain constraints remain untouched.
What we need is a comprehensive strategy: vocational training, access to credit, export incentives, and protection against counterfeit imports. The First Lady’s platform could be a launchpad if she insists on measurable outcomes and independent monitoring.
In short, the Akwete promise is a double‑edged sword. It can either spark genuine revival or be another footnote in Nigeria’s long list of political spectacles. The question is: will we let it be the latter, or will we hold the administration accountable to turn the promise into a sustainable industry?
